From 2015 on some things change in VAT rules. The VAT collected is now the VAT of the country of client and no longer the VAT of the seller's country.
One of the good things is that companies like Apple now need to bill us with German VAT instead of Luxembourg or Ireland VAT. They have a different percentage so it was cheaper for Apple to sell from Luxembourg, but we had to do a lot of paper work to reclaim the VAT for our business.
Now from 2015 Apple and also MBS need to charge VAT for EU customers based on their country. But as our company wants to keep things simply and not report VAT for 28 countries, we simply delegate this to Share-it and Apple for our sales to private customers.
So if you are located in the European Union (but not in Germany) and you want to order something from us and you have no VAT ID, we will send you to Share-It. We will no longer process those orders ourself via bank transfer or Paypal.